May 20, 2022

Botu Linum

The Car & Automotive Devotees

Viva Toyota takes over Las Cruces dealership; Vescovo stays on as GM

2 min read

LAS CRUCES – The Toyota dealership in Las Cruces has changed ownership from Vescovo to Viva & Fiesta Auto Group, joining the company’s numerous dealerships in Las Cruces, El Paso, Albuquerque and Santa Fe.

The dealership will be renamed Viva Toyota, with Jamie Dick serving as dealer principal and George Vescovo remaining with the company as general manager. Business will continue as usual during the operational transition. 

According to a Facebook post, Paul Vescovo purchased Desert Motors Toyota in 1982 and renamed it Las Cruces Toyota. Paul’s son, George, took over as president and dealer principal in 2013, renaming the dealership Vescovo Toyota. The company built a new facility in 2018, moving across the street to its current location at 780 S. Valley Drive.

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