“The high-profile placement of Vehicle Ads and ZeroSum’s ability to provide immediate inventory data to Google allows us to gain majority impression share on searches related to dealer inventory by active shoppers,” said Nick Dionne, VP of Product and Marketing at ZeroSum. “Using the data, a Google search returns a relevant vehicle ad to shoppers who are using high-intent search terms. The result is a qualified shopper right on the VDP, closest to the point of conversion. The maturation of paid search lends itself to the emergence of new products and technologies, especially within the fiercely competitive automotive market.”
The ads, which feature details such as vehicle image, mileage, trim level, dealer brand name and location, are also automatically catered to shoppers in a pre-identified geo location. Due to the high-value positioning and targeting of Vehicle Ads, dealers can see a reduction in CPC when added to conventional search engine marketing campaigns.
The Vehicle Ads offering is the latest solution from ZeroSum to assist its auto dealer and marketer customers. Over the past year, ZeroSum has launched both MarketAI, the industry’s first AI-driven marketing platform, and Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist customers with the transition from traditional TV to over-the-top (OTT) and connected TV (CTV) advertising to drive faster auto sales and lower advertising costs.
Already used by thousands of dealers nationwide, the MarketAI platform houses an inventory of hundreds of millions of VINs and related data, allowing dealerships to leverage the cross-platform advertising system to specifically target active shoppers. The MarketAI platform can be paired with social media, digital display, search, Auto-Stream, and Vehicle Shopping Ads to increase performance.
ZeroSum is a leader in software, marketing and data. Powered by its SaaS platform, MarketAI, ZeroSum is simplifying and modernizing automotive marketing by leveraging artificial intelligence, data and scaling ability to acquire new customers. ZeroSum is the first and only company that matches consumer demand with automotive data in real time. For more information, visit https://zerosum.ai. For media inquiries, please contact Leslie Dagg at [email protected].